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The North Face Just Did The 1 Thing No Marketer Should Ever Do | Inc.com
Wikipedia accuses The North Face of 'defacing public property' with photo swaps after ad agency boasted they made the brand "first on Google without paying anything for it" : r/worldnews
The North Face - Wikipedia
North Face apologises over Wikipedia 'hack' - BBC News
Mount Everest - Wikipedia
The North Face Snuck Ad Photos Into Wikipedia Articles | PetaPixel
Douglas Tompkins - Wikipedia
North Face Edited Wikipedia's Photos. Wikipedia Wasn't Happy. - The New York Times
North Face apologises over Wikipedia 'hack' - BBC News